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WHY THIS IS IMPORTANT
Paid advertising will put you on the fast track to reaching your ideal audience. It can help you promote your next release, improve brand awareness, or rank for difficult keywords. Using paid ads can be powerful when done properly but it takes time, research, and strategy to get it right.
GETTING STARTED
learn how to advertise beats online
PHASE 1 - AWARENESS
Generate interest in your product or service
BUSINESS GOALS:
Promote Your Page
Increase people’s awareness of your business, brand, or service and get page likes.
Boost Post
Show your ad to as many people as possible in your target audience.
Promote Your Business Locally
Reach people near your business.
SUCCESS METRIC:
Brand Awareness
Number of impressions, cost per impressions
Reach
Number of impressions cost per impression
PHASE 2 - CONSIDERATION
Get people to start thinking about your business and looking for more information about it
BUSINESS GOALS:
Get More Website Traffic
Send people from your ad to any URL you choose.
Boost Post
Reach people more likely to engage with your post.
Boost Post with Videos
Share videos of your business with people on Facebook most likely to watch it.
Get More Leads
Collect info from people interested in your product.
Get More Messages
Communicate with potential or existing customers to encourage interest in your business.
Boost Event
Generate interest and attendance of your upcoming event.
SUCCESS METRIC:
Traffic
Number of clicks to website, cost per click, click-through rate.
Engagement
Number of clicks on post, number of page likes, number of RSVPs, number of overall post engagement, cost per click, click through rate.
Lead Generation
Number of leads, number of clicks to website, cost per click, click through rate.
PHASE 3 - CONVERSION
Encourage people interested in your brand to take a specific action
BUSINESS GOALS:
Get More Purchases
People to take a specific action on your business’ site.
SUCCESS METRIC:
Sales
Number of purchases of product or service, cost per acquisition
BEST PRACTICES:
Encourage action
Include a relevant call-to-action button, like Buy Now or Learn More.
Keep it natural
Keep your visuals candid and authentic as they will appear in people’s feeds.
Capture attention
People scroll through their feeds quickly, so use your visual to capture attention and consider incorporating your brand colors or logos into your images or videos.
Test and learn
It’s easy to experiment on Instagram, so don’t be afraid to test out different types of photos, videos or ad formats.
