How Offering Discounts Can Increase Your BeatStars Sales
Let’s be real - everyone loves a good deal. According to a 2018 survey by RetailMeNot, two-thirds of customers have "made a purchase they weren't planning to make solely based on finding a coupon or discount". You can appeal to the masses and increase your net sales instantly by implementing bulk discounts and coupon codes into your BeatStars Marketplace. Stick with us to learn how you can get started.
How Discounts Can Help Increase Your Sales
You may be wondering how giving away beats for free or offering beats at a discount can help you make more sales. It’s simple - people like free stuff! Being an artist is an expensive endeavor. There are an infinite amount of expenses an artist needs to worry about, ranging from studio time, promotion, and audio equipment. When the time comes for an artist to buy a beat, they want to get the most out of their purchase as possible. That’s where offering discounts on BeatStars comes into play!
If you can offer an artist two beats for the price one, an artist will feel more inclined to purchase one of your beats. This helps you stand out from the other producers on the platform and attract more buyers to your BeatStars marketplace.
Why stop at BOGOs? You can customize bulk discounts to offer as many free beats as you want. Want to offer your customers five free beats for the price of one? By all means, go for it. You have the ability to offer your customers more value for their purchase. The more value you can offer, the more likely you are to make a sale.
To maximize your discount’s success, try experimenting with bulk discounts and coupon codes that are only available for a limited time. This will create a sense of urgency in your customers and result in them making purchases sooner rather than later.
This is an excellent strategy if you’re looking to see instant results once implementing a discount. Make sure that you get the word out about your limited time discount so your customers don’t miss out on the deal!
Get the Word Out About Your Discounts
Spread the Word on BeatStars
Once you create a bulk discount or coupon code, it’s essential to let your fans and customers know you just implemented a new discount. Let your customers know by simply inserting the information into the title of the track. This is a popular tactic that is used by some of the most successful producers on the platform. By adding '“Buy One Get One Free” following the title of your beat, you can let potential customers know that they’re entitled to a free beat if they decide to purchase from you. You can even put the discount information in your BeatStars Bio to make it easier for customers to find more information regarding your discounts.
Get the Word Out on Social Media
Don’t limit yourself to just using BeatStars! Spread the word on all your social media platforms that you’re running a discount. If you're selling beats on YouTube, you can provide the discount information in the video description. This will give artists more reason to visit your Marketplace. The same goes for using other social platforms like Instagram and Twitter. If you’re offering a new discount on your BeatStars Marketplace, create quality posts that highlight the discount opportunity. Whether it’s an awesome graphic or a promotional video highlighting the details of the discount, make the content engaging so your followers will notice.
Use Email Marketing
You can also utilize email marketing to communicate the discount information to previous customers. It’s important to spread the word about your discount offerings for them to have a positive effect on your BeatStars Marketplace. Let your customers know that when they shop with you, they get more for their money!
You can reach all of your previous customers by utilizing the Mailchimp integration on BeatStars. By using Mailchimp, you can blast out an email to all of your previous customers informing them of any new bulk discounts or promo codes available. Remember, it's always easier to make a sale from a previous customer than it is to convert a new customer. Remember to treat your previous customers like royalty and provide them with exclusive discounts to entice them to return to your BeatStars Marketplace.
How to Offer Bulk Discounts
To create a bulk discount, just hit the Create Bulk Discount button to get started. From here, you can customize the details of the bulk discount. You can set the minimum number of tracks that need to be purchased and how many the customer will receive for free. For example, if your customer adds two beats to their cart, they will get an option to add an additional beat for free.
You can also set what licenses you want the discount to be applied to. Remember, customers will only be able to get free beats equal to the license of the beat they purchased. So, if a customer buys an mp3 license for $25, that customer will only be able to receive an mp3 license for free. Remember, you can create as many bulk deals as you like, so the possibilities are endless.
Offer Coupon Codes
To offer your loyal customer’s coupon codes, just hit the Create Coupon Code option. From here, you can customize what the coupon code will be, the percentage of the discount, what products the coupon will work on, and when the coupon will expire.
Just like the bulk discounts, you can set what licenses you want the coupon to work with. Once your coupon code is created, it’s your job to deliver the code to your most loyal customers. You can create as many coupon codes as you’d like for different customers.