How BeatStars Democratized the Music Industry
Milestone = Reached
BeatStars was built to empower creative minds and provide them a platform to tell their stories through music. Unlike many companies in the music space, we encourage creators to become music entrepreneurs, give them total control over their content, as well as 100% of the earnings made from their creations. This week, we're celebrating the hard work our community has put in, resulting in a payout of over $100 million.
The question is, how did we get here? How are producers making a small fortune selling their beats on the platform? Our priority has always been to empower the creators on the platform. This isn’t our story, this is THEIR story.
How It Started
CEO and Founder Abe Batshon set out to solve a major problem in the music industry - the exploitation of Producers by major music corporations and labels. As a solution to that problem, BeatStars was born to empower producers, put them in control, and help them earn the royalties and recognition that they deserve.
BeatStars strived to encourage beat makers to build a brand around their sound and effectively monetize their beats. Over a decade later, BeatStars has helped thousands of producers earn a living doing what they love. It all started with a mission to empower creatives who hold a passion for music.
BeatStars was built for the writer, the performer, the beatmaker, the producer, the artist, and the creator. We value musicians and are obsessed with offering more technology to help them grow their music business.
Our goal was the same from the beginning; to give creators control over their music careers.
How Creators Took Control
BeatStars’ focus on beat licensing allows producers to monetize their beats effectively while offering fair prices to artists. It’s a win-win situation. Producers are able to fully customize their license agreements and prices, giving beat makers complete control over the monetization of their music. Artists are able to purchase beat leases at a much lower price point rather than spending thousands of dollars on an exclusive beat. This business model has led to the success of thousands of independent producers.
It’s not uncommon to see a single beat generate a producer over $10,000 in revenue. When producers utilize the platform to build a following and a loyal customer base, the sky's the limit. There are countless producers on the BeatStars platform that have amassed dedicated fan bases. Some of these producers have little to no industry connections, yet they have droves of loyal listeners who consistently support their music. These are the producers that make BeatStars such a special platform. Every producer that’s part of the BeatStars community is an example of how any producer can take control and establish their own successful music business.
BeatStars was the starting point for some of the most successful producers in the music industry, including 30Hertz (Medicine x Queen Naija), Mantra (Selfish x Future ft. Rihanna), and The Cratez (I’m Not a Racist x Joyner Lucas). Certified Platinum producer, Mantra, got his start selling beats on BeatStars. After establishing his brand and developing his sound, Mantra went on to work with some of the biggest names in the industry such as Future, Rihanna, Bad Bunny, NeYo, and many more. After establishing their career on BeatStars, producers like Mantra are able to move beyond BeatStars and dominate the music industry.
In 2020, BeatStars introduced publishing services to the global BeatStars community of writers, producers, and artists. As a result, Producers like DeeMarc (When You Down x Lil Tecca), Lil H (Don’t Need Time x Hot Boii), JTRAXX (Drogba x Afro B & Ozuna), BabyBotBeatz (), Beat Demons (B. Young, PhoraBad Bunny, NBC SNL), Dreamlife (Snoop Dogg, Logic), Dystinkt (Lil Tecca, Lil Tjay), Tantu Beats (Higher Brothers, Joost), and many more went on to become Sony/ATV publishing signees.
As more and more producers join the platform and are welcomed into the BeatStars family, more groundbreaking waves will be made in the music industry. Thousands of producers are using BeatStars to follow a passion for music to make a living doing it, and so can you.