3 Ways to Use Google Trends to Increase Your Music's Exposure

Marketing and Business Tips
Aug 24, 2021

Imagine you have a crystal ball. This crystal ball sits in your hand and predicts the future of music and where trends are moving towards. It pushes you towards successful business moves, and away from projects that are likely to receive zero traction. Crystal balls are objects of the fantasy world, but what if we told you there’s a tool in existence that acts just like one? 

Google Trends is the closest thing to a crystal ball that you’ll get when it comes to unlocking a strategy-driven, successful music business. Take the guesswork out of the game and stay in the know when it comes to top search queries and rising music genres, type-beats, and artists. 


What exactly is Google Trends?

Google Trends allows you to see the topics that people are (or aren’t) searching for. This is a game-changing tool for marketers as it takes the guesswork out of your audience’s needs and wants. As a musician AND self-marketer, this tool can be used to anticipate trending genres, type-beat searches, and to see which search results are performing higher than others. If you’re wondering which beats to craft to increase your chances of landing a sale, this can help point you in the right direction. 


How does Google Trends work?

The Google Trends homepage shows you an overview of recently trending searches, the latest stories and insights, as well as visual charts. In addition to what’s on the homepage, you are also able to explore and gauge interest in virtually any topic - from Drake Beat to trending musical artists. When you search for any term on Trends, for example, ‘Drake Beat’, you’ll be able to see a graphic showing the search term’s popularity over time. If you scroll down, you’ll also be able to see ‘interest by region’ and ‘related topics.’ In addition, you’re also able to compare two search results, for example, ‘Drake Beat’ and ‘Kanye Beat’. This allows you to see comparisons between the two beat inquiries over time and a comparison breakdown by subregion. If you’re ever stuck when deciding which musical direction you should go towards, Google Trends can help clear things up in a strategic, data-driven manner.


How should I be using Google Trends to boost my music?

Easy! You should use Google Trends when strategizing hashtag usage, researching trending type beats and artists, and when you’re deciding on the perfect release date for your music. We dive deeper into these three ways in our FREE downloadable guide -A Musician’s Guide to Google Trends


Download our Musician's Guide to Google Trends

Gain a better understanding of how Google Trends works, and how you can use it to elevate your music business and craft.

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Google Trends Guide

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ABOUT THE AUTHOR

Allison Belcher
Communications Specialist @ BeatStars

Allison Belcher is a Communications Specialist and music enthusiast living in rainy Portland, Oregon.