3 Emails You Should Be Sending To Your Customers

Marketing and Business Tips
Aug 31, 2021

Let’s be real. It’s easy to put email marketing on the back burner. Social media offers instant gratification and a visual follower count, and paid advertising can give your business the boost in sales that it needs. Here’s the thing though - email marketing is one of the most impactful and cost-effective forms of communication. Don’t believe us? Look at the stats:

Sleeping on email marketing is also sleeping on lost revenue and 1:1 interaction with your fans and customers. If you’re guilty of turning a side eye to email marketing, don’t sweat it. We’ve listed out three essential emails you should be sending to your customers to take your email game from 0 to 100.

Welcome Emails  

Welcome emails are messages sent to new customers, subscribers, or users upon joining a contact list or newsletter signup form. Studies have shown that welcome emails have an average open rate of 91.43%, and read 42% higher than the average email. Welcome emails are an easy way to engage with your new subscribers right off the bat, and are a great way to give out discount codes, tell your story, or promote your music. With BeatStars’ Mailchimp integration, setting up automated welcome emails is an easy and quick task.

Abandoned Cart Emails 

Most everyone has filled up their online shopping cart with a number of goods, gotten cold feet, and in turn has ghosted the goods they were once confident about buying. Cart abandonment may occur due to a number of reasons - maybe your customer is waiting for payday, got sidetracked with another task, or is needing that extra nudge to complete the transaction and buy the beat of their dreams. 

Abandoned cart emails are a tried and true way to encourage customers to click “check out”. Including a discount code or BOGO deal within your abandoned cart emails help customers justify their potential purchases, and can help solidify a sale. 

To learn more about how you can set up an abandoned cart email, visit Day 26 of the BeatStars 30 Day Challenge - ‘Setting Up Cart Recovery with Datacrushers”. 

Special Offer Emails 

Every day, over 306 billion emails are sent and received around the world. That’s a lot of noise. So, how the heck do you cut through all of those other companies itching to be heard? Simple - though incentive. Studies show that emails that offer some form of discount or coupon tend to have higher open rates than emails that do not. Sending regular special offer emails to your subscribers is a great way to encourage more newsletter signups, increase your sales, and build customer loyalty. 

If you routinely clean out your beat store or frequently put out new music, try offering coupons or BOGO deals for your older music, and promote that within a monthly email. The trick with garnering opens on your special offer emails is to entice customers through the subject line. Try personalizing your subject line by including the recipient's name, and let them know about the deal you are running. 

Some great examples of email subject lines are: 

  • Hey {first name}, take 20% off a beat!
  • Here’s a BOGO code just for you 🔥
  • Treat yourself - here’s 15% off your next beat buy 💯

SEND YOUR EMAILS WITH MAILCHIMP

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ABOUT THE AUTHOR

Allison Belcher
Communications Specialist @ BeatStars

Allison Belcher is a Communications Specialist and music enthusiast living in rainy Portland, Oregon.